Site Selection
Finding the best site location for your business.
Site selection is the process of evaluating and choosing the most suitable location for a specific purpose, such as a business operation or development project. This process involves a comprehensive assessment of various factors to ensure the chosen site aligns with organisational mandates, operational needs, and strategic objectives. The goal of site selection is to optimise operations, minimise risks, and maximise long-term success by aligning the location with strategic and operational priorities. Site selection tools such as ArcGIS Online is often employed in this process to provide spatial analysis and data visualisation, enhancing decision-making.
Why use Site Selection?
The value of site selection lies in its ability to identify optimal locations that align with strategic goals, optimise operations, and minimise risks. By leveraging comprehensive data analysis and tools like GIS, the process provides actionable insights into market potential, cost efficiency, accessibility, and sustainability.
This ensures businesses maximise returns, enhance customer and employee satisfaction, and position themselves for long-term growth and adaptability in a competitive landscape.
Spatial Data Integration
Combine diverse datasets (demographics, infrastructure, land use, etc.) into a single platform for a holistic view of potential sites.
Location Suitability Analysis
Ensures proximity to key markets, suppliers, and infrastructure, reducing transportation costs and improving supply chain efficiency.
Advanced Visualisation
Use maps and interactive dashboards to visualize site options and surrounding environments for better decision-making.
Proximity and Accessibility Analysis
Evaluate transportation networks, commute times (such as service areas/drive times), and distances to key facilities such as suppliers, customers, or amenities.
Demographic and Market Analysis
Analyse population data, income levels, spending habits, and market trends to assess the potential of a site to meet business or project objectives.
Environmental Impact Assessment
Examine topography, climate, natural hazards, and environmental constraints to minimize risks and ensure sustainability.
Scenario Modelling and What-If Analysis
Simulate different scenarios based on factors like population growth (i.e urban sprawl/decay) , infrastructure expansion, or market changes to future-proof site selection decisions.
Competitive and Risk Analysis
Map competitors, assess market saturation, and evaluate risks such as crime rates (crime stats) or natural disasters for each site.
Customizable Decision Frameworks
Develop weighted models to prioritize specific criteria, allowing organizations to tailor the site selection process to their unique goals.
Collaboration and Stakeholder Engagement
Share interactive maps and reports with stakeholders to improve communication and transparency.
Site Selection as a tool for decision making
A GIS-based site selection solution optimises the process by integrating spatial data, advanced analytics, and visualisation tools to identify optimal locations. It begins by defining objectives and gathering diverse datasets, such as demographics, infrastructure, and environmental factors, to name a few.
Using the ArcGIS suite of software, suitability models and proximity analyses are conducted, visualising results through interactive maps and dashboards. The solution supports scenario simulations and collaborative decision-making, enabling stakeholders to evaluate sites based on strategic goals. It delivers actionable insights and implementation plans, ensuring data-driven, sustainable, and future-proof site selection decisions.
Site Selection as a tool for decision making
